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October 20 2020

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Job Opportunity: Head of Marketing and Promotions:Independent News & Media Ltd

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Head of Marketing and Promotions

Independent News & Media Ltd
Dublin City Centre
Not Disclosed


function PURPOSEThe Head of Marketing & Promotions is responsible for leading and driving marketing and promotional activity across all of INM's products and platforms across the Island of Ireland.
Reporting to the Chief Customer agent he / she will lead a team of Marketing Managers responsible for liaising with all key stakeholders to achieve goals and results as defined in the organisation's budget and KPIs.
As part of the Customer & Marketing Team he / she will proactively contribute to the development of the Company's key strategic goals in respect of delivering customer engagement, acquiring and retaining customers.function RESPONSIBILITIES (Overview)
   » Lead and develop a team of Marketing Managers, providing leadership abilities and ensuring professional development of direct reports and peers within the Customer Team
   » Grow Newspaper Sales and grow traffic to all the INM platforms
   » Develop marketing strategies and annual roadmaps for all products and platforms
   » Target significant financial and operational efficiencies in how the marketing function works across all titles and geographies
   » Be brand guardian for all INM Publishing products and platforms, adhering to, creating as necessary, and communicating our brand guidelines; ensuring creative execution is consistent across promotions and all media, and by all stakeholders
   » End to End execution of marketing projects and campaigns, including ideas, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact
   » Support Acquisition and Retention teams in the delivery of their targets
   » Very close collaboration with Editorial, Circulation, agencies, and both internal and external creative teams to deliver hi performing programmes to achieve agreed objectives
   » Ensuring campaigns delivered on budget and on time
   » Ensure a given % of campaigns are financially evaluated with learnings documented to inform future activity
   » Work closely with the Customer, Data and Insight team to analyse audiences, behaviours and access significant data for marketing activities
   » Continue to innovateAgency relationships
   » Working with our media agency to ensure timely and cost-effective campaign briefing and up-to-date, well-communicated schedules and reports
   » Working with our creative agency to ensure timely and concise briefs are delivered and executed on schedule and ensure all our communications reflect our brand values
   » Developing relationships with a suite of Freelancers to meet the continuing and evolving communication requirements of INMpractice AND QUALIFICATIONS (Minimum practice & Essential expertise)
   » A minimum of 7 years' practice of delivering integrated, multi-channel campaigns above and below the line, including digital marketing planning & implementation
   » Proven practice in managing multiple campaigns at one time, meeting short deadlines and managing multiple stakeholders in a fast-paced environmentexpertiseTechnical & Non technical
   » Customer focused attitude to marketing communications
   » Technical advertising and promotion capcapability
   » capability to meet high standards in delivering creative excellence across all advertising channels
   » Excellent presentation expertise
   » Strong CoachOther
   » Results Oriented
   » Creative Flair
   » Resilience
   » Detail Oriented
   » Effective Collaboration
   » Customer Focus
   » Fearless
   » Decisiveness Apply Now


Job Category: Customer Service [ View All Customer Service Jobs ]
Language requirements:
Employment type:
Salary: Unspecified
Degree: Unspecified
Experience (year): Unspecified
Job Location: Dublin City Centre, Other
Company Type Employer
Post Date: 10/17/2020 / Viewed 8 times
Contact Information
Company: Independent News & Media Ltd

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