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Offer: Consumer Marketing Strategist:Job description:Apply Now Consumer Marketing StrategistVaco Staffing Memphis, TN 11/18/2019» Save Job Sign in Now » Report Job DescriptionConsumer Marketing Strategist Job Summary: * Deep knowledge of and advocacy for key consumer and affluent customer segments and personas and capability to align line of business goals to marketing strategies that target those audiences with an outside-in customer-centric approach. * Applies intelligence and insights of customers, competition and industry trends to enhance the development and performance of marketing plans. * Develops strategic marketing plans across all customer segments covering all levels of the funnel: consciousness, consideration, conversion, and retention/advocacy. Sets well-defined goals for marketing programs and opportunities for testing and optimization. * Articulates and advocates for marketing program development needs and works with key stakeholders to ensure implementation, communication plans are in place. * Uses customer segmentation and personas for prioritization of acquisition increased wallet share and retention. * Collaborates with Analytics and Data Strategy and CX to measure program success, customer satisfaction and optimize accordingly. General Job requirements: * Bachelor's degree in a related field, higher-level degree preferred * Eight (8) to ten (10) years marketing practice, financial industry a plus expertise and Competencies: * Superior change management and leadership abilities expertise * broad strategic planning expertise * capability to negotiate and influence others * Independent decision-making capability * Strong interpersonal and communications expertise * capability to analyze and evaluate data and facts * Inherent growth mindset and capability to adapt and thrive in a changing workplace Job SnapshotEmployment Type Full-TimeJob Type Marketing Education 4 Year Degree practice At least 7 year(s) Manages Others Not Specified Relocation Yes Industry Sales - Marketing Required Travel Not Specified Job ID CONSU59394 Apply Now Join Talent Network Company OverviewVaco StaffingVaco provides expert consulting, permanent placement, executive search, managed services, and strategic staffing solutions for companies around the world, in the areas of accounting, finance, technology, healthcare, operations and more. As a premier talent solutions firm, Vaco connects people to their dream jobs and helps leading companies find talent to grow their business. Lgain More Contact InformationMemphis, TN Vaco - MemphisView All Jobs LinkedIn Skills:
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