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December 14 2019

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Offer: Consumer Marketing Strategist:

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Consumer Marketing Strategist

Vaco Staffing Memphis, TN 11/18/2019
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Job Description



Consumer Marketing Strategist


Job Summary:

* Deep knowledge of and advocacy for key consumer and affluent customer segments and personas and capability to align line of business goals to marketing strategies that target those audiences with an outside-in customer-centric approach.
* Applies intelligence and insights of customers, competition and industry trends to enhance the development and performance of marketing plans.
* Develops strategic marketing plans across all customer segments covering all levels of the funnel: consciousness, consideration, conversion, and retention/advocacy. Sets well-defined goals for marketing programs and opportunities for testing and optimization.
* Articulates and advocates for marketing program development needs and works with key stakeholders to ensure implementation, communication plans are in place.
* Uses customer segmentation and personas for prioritization of acquisition increased wallet share and retention.
* Collaborates with Analytics and Data Strategy and CX to measure program success, customer satisfaction and optimize accordingly.

General Job requirements:

* Bachelor's degree in a related field, higher-level degree preferred
* Eight (8) to ten (10) years marketing practice, financial industry a plus

expertise and Competencies:

* Superior change management and leadership abilities expertise
* broad strategic planning expertise
* capability to negotiate and influence others
* Independent decision-making capability
* Strong interpersonal and communications expertise
* capability to analyze and evaluate data and facts
* Inherent growth mindset and capability to adapt and thrive in a changing workplace

Job Snapshot

Employment Type Full-Time
Job Type Marketing
Education 4 Year Degree
practice At least 7 year(s)
Manages Others Not Specified
Relocation Yes
Industry Sales - Marketing
Required Travel Not Specified
Job ID CONSU59394

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Company Overview

Vaco Staffing
Vaco provides expert consulting, permanent placement, executive search, managed services, and strategic staffing solutions for companies around the world, in the areas of accounting, finance, technology, healthcare, operations and more. As a premier talent solutions firm, Vaco connects people to their dream jobs and helps leading companies find talent to grow their business.
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Contact Information

Memphis, TN Vaco - Memphis
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Skills:

Job Category: Customer Service [ View All Customer Service Jobs ]
Language requirements:
Employment type:
Salary: Unspecified
Degree: Unspecified
Experience (year): Unspecified
Job Location: Other
Company Type Employer
Post Date: 11/18/2019 / Viewed 6 times
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