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October 17 2018

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Job Opportunity: Associate Marketing Manager, Media Strategy:

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Associate Marketing Manager, Media Strategy

Cracker Barrel Old Country Store, Inc.Lebanon, TN9/25/2018
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Job Description

Overview
Cracker Barrel is seeking a Media Strategist to supervise all aspects of strategy, planning and buying across national and local media channels. This individual is responsible for working with and supporting marketing teams through development of strategy, creation and execution of media plans within the context of the overall marketing mix. The Media Strategist is responsible for optimizing media spend through tracking and measuring plan impacts, adjusting mix and identifying/testing new media activities.Responsibilities
Strategy:
   » Supporting Director of Brand Growth & Guest Strategy in the identification of growth target and translating target into media support strategies
   » Developing situation assessment of Cracker Barrel market including category trends and competitive environment/activity
   » knowledge CBOCS business strategies and developing optimized media plans to drive traffic and sales across both retail and restaurant
   » Assessing changes, trends and innovation across media channels to identify new and more effective ways to leverage CBOCS media spend
Planning:
   » supervise CBOCS media operation including planning, buying and tracking
   » Establish strong relationships within CBOCS marketing department to ensure that business priorities are identified and appropriately supported
   » Work with CBOCS media AOR to develop optimized annual media plans that leverage best practices, key historical learnings and innovation/new opportunities
   » Work with marketing budget analyst and finance teams to ensure media plans maximize spending impact
   » Ensure consistent processes and controls are in place to efficiently develop annual plans and adjust media plans as business conditions change
Execution:
   » Establish strong relationships with agency team to maximize media negotiations and overall impact of media programs
   » Along with agency and Marketing Budget Analyst, develop and maintain processes to ensure that media guidelines are met and buying, billing/reconciliation processes are executed efficiently and consistently, and that appropriate approvals and controls are in place
Measurement/Testing:
   » Work directly with agency to identify and develop appropriate processes for tracking and reconciling media execution
   » Work with agency to develop consistent media measurement tools and protocols (e.g. MMA analysis)
   » Identify media refinements, improvements and innovations for testing on an on-going basis in order to increase media impact and efficiency
   » located on measurement results, recommend changes and adjustments to current and future media plans



Job Requirements


   » Bachelor's Degree or equivalent practice and a minimum of 3-5 years of media planning practice, including national, local broadcast, print and digital media
   » Strong Communication, interpersonal and negotiation expertise for frequent contacts with internal clients and external agencies
   » leadership abilities and Strategic thinking
   » capability to develop and improve media planning processes
   » Analytical abilities to identify issues, opportunities and ensure compliance
   » Strong presentation expertise to internal marketing teams and senior leadership abilities
   » Significant analytical expertise to develop, track and assess media plans
   » Organizational expertise to work effectively in fast paced environment

Job Snapshot

Employment Type Full-Time
Job Type Strategy - Planning, Marketing, Management
Education 4 Year Degree
practice 3 to 5 years
Manages Others Not Specified
Industry Other Great Industries
Required Travel Not Specified
Job ID 10327

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Company Overview

Cracker Barrel Old Country Store, Inc.
Cracker Barrel Old Country Store, Inc. provides a friendly home-away-from-home in its old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that's surprisingly unique, genuinely fun and reminiscent of America's country heritage?all at a fair price.
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Contact Information

307 Hartmann Drive
Lebanon, TN
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Job Category: Customer Service [ View All Customer Service Jobs ]
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Employment type:
Salary: Unspecified
Degree: Unspecified
Experience (year): Unspecified
Job Location: Other
Company Type Employer
Post Date: 09/26/2018 / Viewed 3 times
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