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October 17 2018

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Job Opportunity: Marketing Coordinator:

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Marketing Coordinator

Cracker Barrel Old Country Store, Inc.Lebanon, TN9/25/2018
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Job Description

Assists in the implementation and execution of marketing initiatives for the Cracker Barrel brand that will drive brand consciousness and sales. Tracks and organizes field communication for various promotions. Coordinates national specific promotions. Supports tracking/maintenance of budgets and calendars for marketing team. Responsibilities
Track and organize field communication for various promotions:
   » Work with cross-functional teams to gather and organize information,
   » Manages and tracks versioning of field communication and promotions through spreadsheets
   » Draft written communication and instructions on an ad hoc basis
   » Manage internal agency to produce accompanying visuals and ensure appropriate format for communication materials
Coordinate national promotions and tests:
   » Gather information to prepare project initiation forms/marketing briefs
   » Assist in logistics planning of restaurant photoshoots
   » Act as liaison between agency and managers
   » Review creative to ensure requirements have been met, route to cross-functional teams,
   » Communicate changes to agency
   » Lead production / fulfillment with internals support teams.
Assist in Implementation of store marketing programs nationally:
   » Fields and responds to questions internally and externally regarding support and sponsorships,
   » Assist in planning, logistics, and execution of strategic events that support key marketing initiatives
   » Provide re-occurring and ad hoc reporting detailing execution.
   » Execute post-opening support activities including local events and media plan support to continue sales momentum.
Support project management and execution of projects:
   » Manage budget: Gather estimates and invoices from agencies, track and process located on planned budget; Communicate monthly updates to Managers
   » Maintaining project timeline and New Unit Opening Calendar
   » Provide cross-functional team support and other project coordination as needed

Job Requirements

   » Bachelor's degree in business or marketing-related field or equivalent years of practice. practice in the Restaurant Industry Preferred.
   » This person must be pro-active, self-starter, good at following-up, able to work in a fast paced environment, quick learner, excellent at verbal and written communications and able to work well as part of a team. Multi-tasking is a must, this person will work on a variety of projects simultaneously that may or may not be related. This position will have a dual reporting structure.
   » Strong written and verbal communication
   » Highly organized
   » Courteous, ?can do? personality
   » Proven capability to meet deadlines
   » Social Media practice ?digitally native? with Facebook, Instagram, Snapchat, Pinterest, etc.

Job Snapshot

Employment Type Full-Time
Job Type Marketing
Education 4 Year Degree
practice Not Specified
Manages Others Not Specified
Industry Other Great Industries
Required Travel Not Specified
Job ID 10326

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Company Overview

Cracker Barrel Old Country Store, Inc.
Cracker Barrel Old Country Store, Inc. provides a friendly home-away-from-home in its old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that's surprisingly unique, genuinely fun and reminiscent of America's country heritage?all at a fair price.
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Contact Information

307 Hartmann Drive
Lebanon, TN
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Job Category: Customer Service [ View All Customer Service Jobs ]
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Employment type:
Salary: Unspecified
Degree: Unspecified
Experience (year): Unspecified
Job Location: Other
Company Type Employer
Post Date: 09/26/2018 / Viewed 3 times
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