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June 23 2018

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Job Offer: Content Marketing Manager II:

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Content Marketing Manager II

ACTIowa City, IA6/13/2018
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Job Description

ACT is a nonprofit organization helping people achieve educational and workplace success. Our programs are designed to boost lifelong learning in schools and workplaces around the world. Whether it's guiding students along their learning paths, enabling companies to develop their workforce, fostering parent, teacher, and counselor knowledge of student progress, guiding job seekers toward career success, or informing policymakers about education and workforce issues. ACT is passionate about making a difference in all we do.

Lgain more about working at ACTat!Responsibilities
Position objective: The Content Marketing Manager II (CMM) will be responsible for helping to create and execute demand generation campaigns that educate, inform, and facilitate sales and customer engagement within key target audiences for ACT, Inc. The CMM will focus on specific audience sectors in order to ensure a consistent pulse of activity to support lead generation campaigns and key market events. The CMM's primary objective will be to create an annual u201cconversationu201d that will accelerate prospects toward buying stage by providing a foundational knowledge of issues and solutions.

Typical work-related activities include:
   » Work closely with audience sector sales teams, becoming well versed in market sector cycles, anchor events and nuances of audience motivators
   » Plan and drive audience-focused, product-agnostic content that sets the stage for product-specific and other lead generation campaigns
   » Provide backup in at least one of the following functions in Marketing Services (may be cross-trained):
   » Writing/Editing
   » Design
   » Project management
   » Content authoring in Web CMS or Email/Marketing Automation
   » Social media ad, post deployment
   » Work closely with the rest of Marketing Services and its internal clients to support shared objectives
   » Stay abreast of the latest trends and debate in key audience sectors
   » Monitor social media channels
   » Monitor or supervise online communities hosted by ACT within a market sector
   » Be aware of all marketing events and communications via the master calendar and perform tasks within this context
   » Understand and think critically about performance metrics and goals for demand generation, especially as related to lead generation and other initiatives executed and measured in Marketing Services
   » Deliver and thrive in a fast-paced environment, among quickly changing priorities
   » Help with urgent or last minute priorities in a capacity other than primary function, which may include:
   » designing
   » writing
   » managing small projects
   » other tasks that use marketing expertise possessed by theCMM or expertise learned in cross training Qualifications
suitable education
   » Bachelor's degree in a related area required; preferably in marketing or business administration
   » Or an equivalent combination of education and practice from which comparable knowledge and abilities can be acquired

   » A minimum of three years of related marketing practice including a variety of marketing disciplines
   » practice in planning and creating marketing campaigns for digital channels including Web, email, social media, blogs
   » Documented design and/or writing expertise

   » capability to work collaboratively with colleagues in a results-driven, team-oriented environment
   » capability to work with a strong customer focused mindset u2013 deliver on time, communicate clearly, gain trust
   » Strong organizational, analytical, planning and prioritization expertise
   » capability to form productive relationships in a matrix environment
   » Basic knowledge of marketing technology: CRM, marketing automation, Web technologies
   » capability to think critically about marketing performance, as related to business performance

Starting income commensurate with qualifications. Excellent benefits and work environment.

Job Snapshot

Employment Type Full-Time
Job Type Marketing, Management
Education 4 Year Degree
practice At least 3 year(s)
Manages Others Not Specified
Industry Education - Teaching - Administration, Not for Profit - Charitable
Required Travel Not Specified
Job ID 2018-1268

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Company Overview

ACT is an independent, not-for-profit organization that provides a broad array of assessment, research, information, and program management solutions in the areas of education and workforce development. Each year, ACT serves millions of people in high schools, colleges, professional associations, businesses, and government agencies-nationally and internationally. ACT is headquartered in Iowa City, IA with offices across the United States.
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Iowa City, IA
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Job Category: Customer Service [ View All Customer Service Jobs ]
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Employment type:
Salary: Unspecified
Degree: Unspecified
Experience (year): Unspecified
Job Location: Other
Company Type Employer
Post Date: 06/13/2018 / Viewed 17 times
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